eBay is the original online destination for preloved items. They strive to be the UK’s most loved and trusted marketplace, as well as a valued community for both buyers and sellers, providing a better way to buy and sell for people, planet and pocket.Their customer to customer (C2C) business is at the forefront of their model. Their customers sell to other customers, and buy things themselves. Selling online is a huge market. In recent times, due to the increases in cost of living, eBay have discovered that 77% have already started, or are considering, selling items from around the home to help ease the burden. Which? Data surveyed 4000 people in April 2022 and 63% had sold something secondhand since Januarythat year. More than a fifth, 23%, had set up their accounts in the previous year as the cost of living crisis puts pressure on household budgets and people look to shop in a more sustainable way. But with a wealth of opportunities in the preloved space, Gen Z are less likely to consider selling on eBay. This is despite the fact that eBay is in a unique position to offer a bigger and better breadth of buyers than anywhere else. So how can you engage with this audience and not only get them to consider selling, but to actually start selling with eBay?

Develop a response that brings Gen Z to the eBay marketplace to sell their preloved items. Many retailers are already spreading messages about vintage/rewear/recycle, but how can your idea go further?What exactly this looks like is up to you – it could be anything from a new service, to a social media campaign, through to an online tool. But whatever you create needs to be simple, tangible, and realistic, and focus primarily on bringing new sellers to eBay.